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AUTHOR Kapferer, Jean-Noel.
TITLE The luxury strategy : break the rules of marketing to build luxury brands / Jean-Noel Kapferer and Vincent Bastien.
EDITION 2nd ed.
PUBLISHER London : Kogan Page, 2012.
DESCRIPTION xi, 395 p. : ill. ; 25 cm.
NOTE Includes bibliographical references and index.
SUBJECT Luxuries -- Marketing.
SUBJECT Luxury goods industry.
SUBJECT Product management.
OTHER AUTHOR Bastien, Vincent.
ISBN 0749464917 (hardback).
ISBN 9780749464912 (hardback).

Location Call Number Status
Circ. Coll.-Books HD9999.L852 K37 2012 Available


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